SAKS JOINS NEUTHREADS FOR LFW


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Our fabulous manager and salon director, Shannon, was thrilled to join Neuthreads, a concept born from top north east charity, Daisy Chain at London Fashion Week in February.

A natural collaboration based on our combined passion of fashion, we LOVE the vibe of Neuthreads, creating unique and ethical fashion from textiles destined for landfill, so it was our ABSOLUTE PLEASURE to field a talented hair team for their London Fashion Week debut in Soho.

Shannon joined fellow stylists from Saks Hair salons in Chester and Crouch End, all headed by Saks Artist and stylist to the stars, Clare Murphy for a day filled full of magic, models (26 to be precise!) and many, many memories.

Shannon says “We had an absolute blast. The buzz at any event like this is always electric, crazy, and so much fun. I’m always up for attending session styling, and London Fashion Week has to be one of the best.

“Thank you to Neuthreads for asking Saks to partner with you for your first ever Fashion Week. We’re really proud to create stunning looks for your runway show”.

ABOUT DAISY CHAIN

Initially launched as a community initiative for autistic children and young people, the charity has evolved significantly, and now also provides support for adults. Daisy Chain day centre is based on a 5.5-acre site offering state-of-the-art facilities and therapeutic animal therapy and also provides community outreach services across the North East region.

AND, OF COURSE, NEUTHREADS…

Neuthreads was created with funding from The National Lottery Community Fund to tackle the issue of post-consumer fashion waste.

They reuse fibres and textiles that would otherwise end up in landfill, creating unique, high-fashion items. This comes at a time when it’s estimated that 64% of the 32 billion garments produced for the fashion industry are wasted each year.

The brand’s Creative director and Daisy Chain CEO, Neeraj Sharma, has been working on their debut London Fashion Week show with their Design and Corporate Manager, Cara Baumann.

We think they did a stunning job. Hats off guys!

Hair by:
Clare Murphy (Saks Artist and Heading Show)
Shannon Currah (Saks Hexham)
Danielle Leyland (Saks Chester)
Macy Martin (Saks Crouch End)

Makeup by:
Francesca Phillips (Heading Show)

Love Saks xx

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