All That And More brand campaign
At Saks we’ve been transforming our customers since 1974. From one salon in the north of England to an award-winning franchise group, you’ll find cracking Saks Hair & Beauty salons all over the place today.
Our latest brand campaign, ALL THAT AND MORE, celebrates our heritage of 43 years… and what Saks and our gorgeous hair and beauty menus have evolved into today.
Luke Pluckrose, Creative Director, says: “ALL THAT? Women keep coming to Saks for exceptional hair and beauty – that’s a given! Our stylists and therapists receive regular training from Saks Art Team, Saks Beauty Experts and the best brands to set us apart. Thanks to the skill within our salon network we’re now also providing backstage hair and makeup opportunities too.
Saks Beauty Expert, Michelle Shergill continues: “AND MORE?… We’re also proud of the connection our people make with our customers. From a warm welcome and expert consultation to leaving feeling special, the chance to win-big with #ILOVESAKS and fighting gynaecological cancers with The Eve Appeal – these things are also setting us apart.”
ALL THAT AND MORE AT SAKS
A long short – undone with texture. Easy to own by blasting underneath and blow-drying the front in different directions. Then adding products and sweeping it with your hands – P.L.A.Y.
FAVES: Add L’Oréal Smartbond to your colour service to strengthen and protect.
L’Oréal Volume Lift Mousse, Redken Rewind, L’Oréal Crepage de Chignon.
The weekend blow dry with a heavy flicked fringe – about creating fullness. After blow drying, pin curl or set hair in rollers for extra oomph, then lightly brush out.
FAVES: Saks PROLIGHT hairdryer – featherweight with salon quality pizzazz!
Redken Pillow Proof Primer, L’Oréal Tecni.Art Crystal Gloss and Air Fix.
A modern take on the 70s Shag– not for those who love a polished finish – use tongs to add slightest movement then work with products and scrunch with hands to diffuse the look.
FAVES: Redken One Unite, L’Oréal Tecni.Art Volume Architect and Wild Stylers Beach Waves.
A homage to the 60s up-do. Set dry hair in rollers, brush out loosely, put into high pony then pile it high! Play about and pin, letting it fall naturally – nonchalant!
FAVES: L’Oréal Tecni.Art Full Volume Extra Mousse, Constructor and Redken Control Addict 28.
From advanced facials and peels to latest-generation electrical therapies. Saks Beauty skincare combines technological innovation with therapist know-how to restore, rejuvenate and eradicate upsetting skin conditions.
We’re experts with body contouring from 3D-lipo – the celeb-fave system that reduces fat and cellulite – to massage techniques to firm-up. And a gorgeous glow can brighten any day… professional spray or hand-applied tanning is a perfect pick-me-up.
ALL THE GLAM A GIRL NEEDS…
Brows and lashes… obsessed with arching brows and curling, lengthening and lifting lashes? So are we!.
Nails… file, buff, polish, gloss. WOW… happy hands and tootsies too.
Makeup… hIt the hot seat for tricks of the trade from our Saks makeup artists… natural radiance to glam.
If you’re not already a Saks customer, find your nearest salon and book in for ALL THAT AND MORE.
Huge thanks to these guys for making it happen:
Photography – Zac Frackelton
Makeup – Lan Nguyen-Grealis
Stylist – Karl Willett
Hair – Saks Art Team